Zeo. The more you know, the better you sleep.™

Our mission is to help people to discover new, scientifically-based ways to improve the quality of their lives through the power of sleep. To accomplish this mission, we combine breakthrough educational sleep technology and tools with proven coaching methods from both sleep science and behavioral science.

We believe that companies should be built on a solid foundation of consumer insights and needs-based ideas, and on innovation, ethical values, and the right team of caring and responsible people. We developed our mission knowing it will shape the future of the company and help us focus on what is important – educating and motivating our customers to get a better night's sleep so they can feel their best.

Zeo Inc., formerly known as Axon Labs, was started by a group of sleep-deprived students at Brown University. Looking for a way to fight grogginess and perform at a higher level during the day, we learned that the stage of sleep from which a person awakens has a huge influence on how that person feels in the morning. So we developed a comfortable way to track sleep and help people wake up "on the right side of the bed."

When consumers tried our new way to wake up they became fascinated with their personal sleep data and asked us for more sleep education and sleep tips. That's when the idea of the Zeo Personal Sleep Coach was born. Creating Zeo has required more than five years of invention, engineering innovation, and rigorous consumer testing, all the while incorporating cutting-edge knowledge from the field of sleep science. Throughout this process, we've maintained our steadfast commitment to listen to people's needs, questions, and hopes about sleep. We embrace that: The More You Know, The Better You Sleep™.

We are an enthusiastic, hard working group of employees, strategic consultants, world class scientific advisers and seasoned business executives, all passionately committed to educating and enlightening consumers about the importance of getting a better night's sleep. The Zeo team is comprised of experts in engineering, sleep science and sleep education, neuroscience, behavioral psychology, consumer healthcare, consumer electronics, and information technology.

Our board members – who include past and present principals of Acer, Bose, iRobot, MIT, and Johnson & Johnson – are thought leaders in entrepreneurship, non-traditional technology, consumer products marketing, manufacturing, and other disciplines.

Chief Science Advisor to the Board: Eric Topol

Our Scientific Advisory Board features thought leaders from sleep medicine, sleep science, and behavioral psychology. The Board actively guides and advises Zeo, and enthusiastically shares our mission to better educate consumers about the critical importance of a better night's sleep.

Strategic alliances are an important part of Zeo Inc. We carefully select our partners and seek to work with best-of-class leaders in research, technology, marketing, and other complementary fields.

To learn more about collaborating with Zeo, contact us at

Among the initial group of sleep-deprived students at Brown University were the three founders below. 

Ben, Eric, and Jason began Zeo with a passion for harnessing the science of sleep in everyday life.

Jason Donahue
Co-Founder & VP, Zeo Brand Management

Ben Rubin
Co-Founder, Chief Technology Officer

Eric Shashoua
Co-Founder